Crisis Communication
Insights

Crisis Communication Mistakes to Avoid

Discover the key mistakes to avoid during crisis communication in Africa, with real-world examples from African brands and agencies. Silence, improvisation, poor coordination — learn how to protect your reputation with a clear, continent-adapted strategy.

Insights

Digital Marketing Trends African SMEs Should Leverage

Discover the top digital marketing trends African SMEs should leverage in 2025 — from e-commerce and AI chatbots to influencer marketing and community-driven branding. Learn how African small businesses can grow online, boost engagement, and expand beyond borders using proven strategies from Asia.